AIWO Kart — MER Dashboard

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30 · 60 · 90 day targets

Daily blended MER · 7-day rolling avg · 2x target

Daily MER 7D rolling Target 2x

MER distribution

Revenue vs spend (daily)

Revenue by sales channel

Spend vs attributed revenue (₹)

Daily ROAS — all channels

Weekly ad spend composition

Day-of-week avg MER

Day-of-week avg revenue

Weekly MER summary

Spend vs revenue scatter — does spend drive revenue?

Budget reallocation simulator · actual period ROAS

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Meta daily spend ₹36K

Google daily spend ₹10K

Amazon daily spend ₹7.7K

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Projected MER

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Proj. daily revenue

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Total daily spend

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MER status

Data quality (PDF §6)

MER calendar · hover a day for details

≥2x on target 1.5–2x 1–1.5x <1x loss no data

Hover a day to see details

Top 5 days by MER

Worst 5 days by MER

◆ AIWO Kart — MER